That might all accurately describe what they'd like to achieve, but fortunately we still live in a free market society where there's room for competition (and i

That might all accurately describe what they'd like to achieve, but fortunately we still live in a free market society where there's room for competition (and if there isn't, regulators often step in). I don't find Google to be the best search experience anymore. It gives me too many ads and partnership deals. I use searx.me and it gives me good old fashioned organic web search with results that are just as good. Plenty of alternatives exist to their other services as well which only get better every year. I'm now convinced Google has a hard fight ahead of them just to keep what they've already got.