I read this twice and I can't understand what the writer is trying to explain (I'm very familiar with Techmeme and Google News). There appears to be a broken i

I read this twice and I can't understand what the writer is trying to explain (I'm very familiar with Techmeme and Google News). There appears to be a broken image where he says "this is what the tweet looked like" so perhaps that's what I'm missing. Or maybe he's still making no sense. Care to help?