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Do you have any book recommendations specifically for the online marketing piece? Or does the space change too fast for books? I’ve picked up some read user for
by ozten 8y ago
Do you have any book recommendations specifically for the online marketing piece? Or does the space change too fast for books? I’ve picked up some read user forums, write content for marketing, email lists, and pricing tips, but haven’t found a “definitive guide”.
- swalberg 8y agoNo, sorry. Mostly it came down to "find out where your customers are". I had a payroll service for home help, so I reached out to the people who place the people and pitched the service as a way to help their customers. I had a site to check for security problems in popular blog frameworks so I made it so you could direct link to a site's results and then helped people out on forums, providing a link to the analysis. Stuff like that. Advertising on FB/AdWords/etc can help, but there's no substitute for finding your customers yourself.