4 ms·

The simple ingredient list of the protein bar is amusing. The bar is blueberry flavored, but there are no blue berries on the list, and no sight of artificial

by nn3 8y ago

The simple ingredient list of the protein bar is amusing. The bar is blueberry flavored, but there are no blue berries on the list, and no sight of artificial flavors in the list either. And none of the other component taste of blue berries at all. Obviously there must be at least blue berry flavors be in there, but they are not listed. They end the list with "no B.S." but then they are obviously insulting the intelligence of the reader in such an obvious way. Does that really work with customers?

whatshisface 8y ago
That is indeed funny, but I think that the dates are what is meant to give it the "blueberry" flavor.
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yorwba 8y ago
The actual ingredient list is: Dates, Egg Whites, Almonds, Cashews, Blueberries, Natural Flavors. From http://go.rxbar.com/l/68472/2018-06-20/9t5vsn/68472/171769/180620_RXBAR_Nutritional_one_sheet_WEB.pdf http://go.rxbar.com/l/68472/2018-06-20/9t5vsn/68472/171769/1...
biztos 8y ago
I guess I'm a customer, since I bought a few of these (not blueberry) and liked them. Not available where I live unfortunately. IIRC the full ingredient list is there on the package, as well as available online. I found them pretty tasty and without any scary side effects (bloat being a common one with protein bars) -- but I was probably predisposed to like them, since the thing I really dislike about most protein bar brands is that everything tastes like candy bars. I don't want candy after I work out, I want protein that doesn't taste disgusting and ideally is not an extruded animal part. (No idea why Cliff Bars coat everything in "chocolate" but I guess they know their market for the Builder Bars.) The dates are the "glue" so to speak, and there's a pretty long tradition of that in natural foods. There are a couple of different fairly obvious reasons why the founder would have tried dates, and you can hear about them in his How I Built This interview[0]. I'm not convinced that 12g egg protein is as good as 20g whey protein, which is pretty much standard. But I'd happily suspend disbelief in order to get rid of the damned chocolate-caramel-stevia plague. [0]: https://www.npr.org/2018/08/10/637619434/live-episode-rxbar-peter-rahal https://www.npr.org/2018/08/10/637619434/live-episode-rxbar-...
- nn3 8y ago
  Yes no opinion on the bar itself. I guess it's ok as far as protein bars go. I personally just mix some powdered whey protein in a yoghurt. Beats any of those bars easily and is trivially easy to do.

by nn3 8y ago

whatshisface 8y ago

That is indeed funny, but I think that the dates are what is meant to give it the "blueberry" flavor.

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yorwba 8y ago

The actual ingredient list is: Dates, Egg Whites, Almonds, Cashews, Blueberries, Natural Flavors. From http://go.rxbar.com/l/68472/2018-06-20/9t5vsn/68472/171769/180620_RXBAR_Nutritional_one_sheet_WEB.pdf http://go.rxbar.com/l/68472/2018-06-20/9t5vsn/68472/171769/1...

biztos 8y ago

I guess I'm a customer, since I bought a few of these (not blueberry) and liked them. Not available where I live unfortunately. IIRC the full ingredient list is there on the package, as well as available online. I found them pretty tasty and without any scary side effects (bloat being a common one with protein bars) -- but I was probably predisposed to like them, since the thing I really dislike about most protein bar brands is that everything tastes like candy bars. I don't want candy after I work out, I want protein that doesn't taste disgusting and ideally is not an extruded animal part. (No idea why Cliff Bars coat everything in "chocolate" but I guess they know their market for the Builder Bars.) The dates are the "glue" so to speak, and there's a pretty long tradition of that in natural foods. There are a couple of different fairly obvious reasons why the founder would have tried dates, and you can hear about them in his How I Built This interview[0]. I'm not convinced that 12g egg protein is as good as 20g whey protein, which is pretty much standard. But I'd happily suspend disbelief in order to get rid of the damned chocolate-caramel-stevia plague. [0]: https://www.npr.org/2018/08/10/637619434/live-episode-rxbar-peter-rahal https://www.npr.org/2018/08/10/637619434/live-episode-rxbar-...

nn3 8y ago
Yes no opinion on the bar itself. I guess it's ok as far as protein bars go. I personally just mix some powdered whey protein in a yoghurt. Beats any of those bars easily and is trivially easy to do.