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If ads have to come from the primary domain being served, then the website has greater incentive to vet those ads. If they let malware through, it's their repu
by rectang 8y ago
If ads have to come from the primary domain being served, then the website has greater incentive to vet those ads. If they let malware through, it's their reputation that goes in the trash. No more letting adtech do the dirty work.
- manigandham 8y agoNot really. It's as simple as hosting some scripts or using a CDN for a local proxy. Plenty of publishers are already doing this. If reputation was really that important, these sites wouldn't have put up these low-quality ad networks in the first place. It's not like they didnt know what was running.