There's a main effect such that the entire world has shifted in the direction of soft-power over the past 60-or-so years. It's not clear that the East India Tr

There's a main effect such that the entire world has shifted in the direction of soft-power over the past 60-or-so years. It's not clear that the East India Trading Company was less powerful than Google, but the issue of military power doesn't disprove the thesis.