Here's how it played out: -Mike emailed back, asking Alexia to check it out. -She called me about 30 minutes after. -Went through vision, pitch, answered que

Here's how it played out: -Mike emailed back, asking Alexia to check it out. -She called me about 30 minutes after. -Went through vision, pitch, answered questions. -She needed screenshots in a demo fashion, so we cooked them up in <45. -Resulting article: http://techcrunch.com/2010/07/27/turn-your-blog-into-an-ipad-native-with-padpressed/ http://techcrunch.com/2010/07/27/turn-your-blog-into-an-ipad... I'm sure it doesn't always go like this. This is just one data point / use-case.