4 ms·

The true value in this post is that you gave your unedited email to TC. The world of information in general needs more of this. I'm tired of blog posts about ho

The true value in this post is that you gave your unedited email to TC. The world of information in general needs more of this. I'm tired of blog posts about how to do things - everybody wants to reveal what they think worked (e.g. the Secret Sauce) without showing how they acted on that advice (e.g. the meal and its recipe). I don't want a template of your advice, I want to see what YOU did. Thanks for being strong and bold enough to provide a REAL example!

jasonlbaptiste 16y ago
thank you :). I'm actually updating it with the subject line. I literally spent 30-60 minutes on that subject line testing how it would show up in Gmail.
- kilian 16y ago
  I was wondering if you purposefully left it out! Very interesting post, and it made me rewrite my pitch-email (again). Thanks!
  - jasonlbaptiste 16y ago
    Ha, no no. I was sitting down at lunch, reading comments, and im like holy crap, i forgot an important part.
alain94040 16y ago
Yes. He shows a very good example of a short pitch, to the point, catchy without being misleading. I'd like to see the initial response he got. I know the TC folks, did he get more than "send me more?"
- jasonlbaptiste 16y ago
  Here's how it played out: -Mike emailed back, asking Alexia to check it out. -She called me about 30 minutes after. -Went through vision, pitch, answered questions. -She needed screenshots in a demo fashion, so we cooked them up in <45. -Resulting article: http://techcrunch.com/2010/07/27/turn-your-blog-into-an-ipad-native-with-padpressed/ http://techcrunch.com/2010/07/27/turn-your-blog-into-an-ipad... I'm sure it doesn't always go like this. This is just one data point / use-case.
  - revorad 16y ago
    Looks great, Jason. Congratulations! And +1 for the Zero7 track (although I'm not sure how appropriate it is for the product :-P).
sahillavingia 16y ago
You can check out another successful one here: http://sahillavingia.com/blog/2010/10/18/how-i-got-featured-on-techcrunch-and-many-more/ http://sahillavingia.com/blog/2010/10/18/how-i-got-featured-...
jlees 16y ago
The interesting thing is how the real thing doesn't necessarily follow all the advice, yet worked anyway. I don't think it tells a story, which is the primary tip. Of course, maybe there isn't a story you can really tell in a sentence or less. On a different meaning of 'story', writing a headline for your email and an opening that the blogger can more or less copy and paste is always welcomed by less diligent bloggers :)
- jasonlbaptiste 16y ago
  The real story was told over the phone FYI. Should have been clearer
  - jlees 16y ago
    Aha. Still, telling a story to get that phone call is sometimes crucial!
jgrahamc 16y ago
http://blog.jgc.org/2010/10/how-to-hack-media.html http://blog.jgc.org/2010/10/how-to-hack-media.html

jasonlbaptiste 16y ago

thank you :). I'm actually updating it with the subject line. I literally spent 30-60 minutes on that subject line testing how it would show up in Gmail.

kilian 16y ago
I was wondering if you purposefully left it out! Very interesting post, and it made me rewrite my pitch-email (again). Thanks!
- jasonlbaptiste 16y ago
  Ha, no no. I was sitting down at lunch, reading comments, and im like holy crap, i forgot an important part.

alain94040 16y ago

Yes. He shows a very good example of a short pitch, to the point, catchy without being misleading. I'd like to see the initial response he got. I know the TC folks, did he get more than "send me more?"

jasonlbaptiste 16y ago
Here's how it played out: -Mike emailed back, asking Alexia to check it out. -She called me about 30 minutes after. -Went through vision, pitch, answered questions. -She needed screenshots in a demo fashion, so we cooked them up in <45. -Resulting article: http://techcrunch.com/2010/07/27/turn-your-blog-into-an-ipad-native-with-padpressed/ http://techcrunch.com/2010/07/27/turn-your-blog-into-an-ipad... I'm sure it doesn't always go like this. This is just one data point / use-case.
- revorad 16y ago
  Looks great, Jason. Congratulations! And +1 for the Zero7 track (although I'm not sure how appropriate it is for the product :-P).

sahillavingia 16y ago

You can check out another successful one here: http://sahillavingia.com/blog/2010/10/18/how-i-got-featured-on-techcrunch-and-many-more/ http://sahillavingia.com/blog/2010/10/18/how-i-got-featured-...

jlees 16y ago

The interesting thing is how the real thing doesn't necessarily follow all the advice, yet worked anyway. I don't think it tells a story, which is the primary tip. Of course, maybe there isn't a story you can really tell in a sentence or less. On a different meaning of 'story', writing a headline for your email and an opening that the blogger can more or less copy and paste is always welcomed by less diligent bloggers :)

jasonlbaptiste 16y ago
The real story was told over the phone FYI. Should have been clearer
- jlees 16y ago
  Aha. Still, telling a story to get that phone call is sometimes crucial!

jgrahamc 16y ago

http://blog.jgc.org/2010/10/how-to-hack-media.html http://blog.jgc.org/2010/10/how-to-hack-media.html