> Programmers all have a specialty (designing for web based apps vrs mobile apps vrs software apps). So specifically say that you're looking for a web develope

> Programmers all have a specialty (designing for web based apps vrs mobile apps vrs software apps). So specifically say that you're looking for a web developer. This is a standard thing to do. > Is it enough to say that I want to develop a site similar to zazzle and cafepress Well, no. I'd say that as it is, this description is both too much and too little. It's too much in that it sounds like you're trying to make a quick buck by ripping off other people. It's too little in that you don't say why it's an interesting idea, and why people would use your site instead of the others. (However, that's probably not something that you want to share publicly at the moment.) It might just be best to say that you want to develop a website and then give more details later. > or do I need to tell them that zazzle and cafepress use XYZ kind of language? Unless you're hiring developers to work for Zazzle or Cafepress, no. Anyone competent will already know which languages work well for this kind of project, and will have an opinion on which one should be used.