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Ask HN: White or Black website? Which converts better?
hey!
We're making a tool for automated UI testing. So we did a website for this tool in 2 colors.
One is white: https://flawlessapp.io/white-x
Another one is black: https://flawlessapp.io/x
which one would you pick?
I read some researches, that while converting better, but many development tools are actually dark colors... We don't have enough data (traffic) to A\B test in now and it's a very radical difference. Interesting to know your thoughts.
- jppope 8y agoI'd coffee shop test it ... go to the coffee shop buy 20 small coffees and offer to give them free coffee for 10 minutes of feed back. IMO, I like the white better. your accent colors don't work in this case though. the teal conflicts with your screen shots.
- LisaDziuba 8y agocoffee test sounds cool :) I'll do it in our coworking tomorrow! Yeah, the white site has some UX issues. We need to fix it if we decide to keep it.
- NPMaxwell 8y agoWhite
- LisaDziuba 8y agoNoted!