It isn't, though. The Creative Commons license says "you can use this content", it doesn't say "you are forbidden from assisting the creator of this content in

It isn't, though. The Creative Commons license says "you can use this content", it doesn't say "you are forbidden from assisting the creator of this content in any way". Creative Commons is great because it allows everyone to use it. But a company the size and stature of Google should consider it a bare minimum, not a target.