Free advertising for what? No attribution, the user won't see it comes from him. Free traffic for what? He will have to foot the bill for image hosting + gener

Free advertising for what? No attribution, the user won't see it comes from him. Free traffic for what? He will have to foot the bill for image hosting + generation. No other part of the website can be discovered, let a lone an advertisement or donate button displayed. The only thing he got was being able to write this blogpost about how apple uses his service.