"People will definitely pay you $0.99 for $1.00, but that's not a sustainable business." Looking at founders of Uber and many other "Unicorns" selling $1.00 for

"People will definitely pay you $0.99 for $1.00, but that's not a sustainable business." Looking at founders of Uber and many other "Unicorns" selling $1.00 for $0.7 is pretty popular strategy for becoming a billionaire.