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> Now, is it worth discussing the enormous power Google has over people's perceptions as a result of their market dominance? Absolutely. There was a TED talk c
by zawerf 8y ago
> Now, is it worth discussing the enormous power Google has over people's perceptions as a result of their market dominance? Absolutely.
There was a TED talk covering this titled "We're building a dystopia just to make people click on ads"[1].
It talks about how the same ad serving infrastructure that can segment populations into whether they are likely to buy X, can also segment people by political affiliation. Then you can simply target them and remind them to vote on election day (and it actually works and statistically affects voter turnout/results).
It is kind of crazy to think that the next election might be won by whoever can make a deal with Google/Facebook to target the precise swing voters they need. Facebook/google might even do the kingmaking themselves if they can figure out how to do it without backlash/leaks.
[1] https://youtu.be/iFTWM7HV2UI?t=820 https://youtu.be/iFTWM7HV2UI?t=820
- wolco 8y agoGreat idea. On election day run get out and vote adwords ads for terms that target favourable voting blocks