I really appreciate #3 about founder-led sales. Even if you don't make the mistake of bringing in a VP of Sales too early, it's easy for founders to get lost d

I really appreciate #3 about founder-led sales. Even if you don't make the mistake of bringing in a VP of Sales too early, it's easy for founders to get lost during this stage of the company. When founders struggle to get those first paying customers, I wonder how many conclude that they haven't yet found product/market fit when really, they're just terrible at doing sales. It's especially difficult for technical founders (who tend to be bad/new at doing sales), and particularly challenging when selling B2B software.