I mean it's true that either someone pays you or they don't, but there's still plenty of grey area: 1. Some people might pay you but it's not enough revenue to

I mean it's true that either someone pays you or they don't, but there's still plenty of grey area: 1. Some people might pay you but it's not enough revenue to sustain a business 2. People may not pay you now but are willing to pay you later 3. Sales cycles can be quite long esp. for B2B, and can cease at any point for quite a few reasons (e.g. legal) 4. People will definitely pay you $0.99 for $1.00, but that's not a sustainable business. It's super easy to fall into this trap especially when you consider the monetary value of time 5. It's usually a good idea to figure out if people will pay you before you spend a bunch of time and money building something Having a process for determining whether you're falling into one of those traps seems valuable.