Is it possible that charging fair market value would torpedo a performer's reputation so badly that they can't sell tickets at all anymore? The industry is very

Is it possible that charging fair market value would torpedo a performer's reputation so badly that they can't sell tickets at all anymore? The industry is very competitive, so maybe they're afraid fans would abandon them for some other performer? If so, then 20% of something is better than 100% (or any percentage) of nothing. Or maybe they are looking at the total revenue picture, of which concert ticket sales are only one part, the others being record sales, private shows (at corporate events), TV appearances, and springboarding from musician into other entertainment roles like acting. Losing some money in one area out of all those might be cheap insurance to protect the others.