If you don't understand why someone would buy a GoPro-type camera instead of just using their iPhone then you are probably well outside of the target market. In

If you don't understand why someone would buy a GoPro-type camera instead of just using their iPhone then you are probably well outside of the target market. In addition to the mobile phone form factor being unsuitable for a wide number of commonly used camera placements, an iPhone would not survive a single average day of filming PoV freeride mountain biking or skiing/snowboarding.