I think it's because you can give them money, and then be shooting incredible video 10 minutes later without much setup or hassle. Just like a small computer in

I think it's because you can give them money, and then be shooting incredible video 10 minutes later without much setup or hassle. Just like a small computer in an aluminum case with a good screen and camera, putting a few pieces together in the right package lets people have experiences they're excited about.