I'd have to look to dig up an interview link, but I'm pretty sure that's what kicked off Valve's Linux-based "Steam box" initiative several years ago. They look

I'd have to look to dig up an interview link, but I'm pretty sure that's what kicked off Valve's Linux-based "Steam box" initiative several years ago. They looked at Microsoft's moves towards a curated app store in which Microsoft has full control and they wanted an alternative distribution method.