"link their vesting to hitting those clearly-defined milestones" Great advice here. If I bring on a business guy who claims he can land the first 10 major acc

"link their vesting to hitting those clearly-defined milestones" Great advice here. If I bring on a business guy who claims he can land the first 10 major accounts that will be critical for the business, that's all well and good. But unless he's a proven rainmaker I wouldn't give up equity unless it's vested to hitting these key milestones. And by the way, don't put this off as a "task" to your secondary business partner. Both of you need to sit at the table and discuss.