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As much as a Google replacement would be great for competition, it would be extremely difficult. Google was able to scale with the web gradually through anti sp
by closetCS 8y ago
As much as a Google replacement would be great for competition, it would be extremely difficult. Google was able to scale with the web gradually through anti spam and proprietary software, but a new competitor would struggle to reach such a needed scale so quickly
Tl;dr: High cost of entry for newcomers
- imron 8y agoPeople said the same thing about AltaVista.
- matt_the_bass 8y agoAgreed but I don’t think this is quite the same case. Back then Alta Vista pretty much only offered search as a value to its users. Google certainly started there but offers a lot more than just search to its users. Only one service had to be overthrown to overcome AV. Lots of services would need to be overcome to overthrow google. (Note I said “users” not “customers”)
- maxxxxx 8y agoYou just need to overthrow the ad business and Google will have a huge problem.