I have so got to deal with this with OurDoings. People (early adopters especially) have an ingrained model of how photo sharing works, because they're all albu

I have so got to deal with this with OurDoings. People (early adopters especially) have an ingrained model of how photo sharing works, because they're all albums plus something tacked on to the album model to try to make it better. A site that doesn't ask you to organize photos into albums is easier, but messes with that mental model. Does anybody have sucess stories of helping users overcome mental model inertia?