Wow. What great story and what a great example of how one individual can have a great impact while behaving very ethically. He could have easily made a high mar

Wow. What great story and what a great example of how one individual can have a great impact while behaving very ethically. He could have easily made a high margin exploiting the farmers Isidro continues to live in Santiago Atitlán with his wife, two children, and parents. He is entrepreneurial, and his agricultural projects have grown to include avocado trees and 200 bee hives. Yet his love for pasillas continues. “This year, we’re going to cultivate pasillas at another three acres of land,” he says. “My family is happy, and when the producers get the earnings they deserve, [that] makes me happy too.”