Yes, that's my point. Facebook (the company) knows that Facebook (the social network) won't be the king forever, so buys up the competition like Instagram to ma

Yes, that's my point. Facebook (the company) knows that Facebook (the social network) won't be the king forever, so buys up the competition like Instagram to make sure they (the company) are still around. I was purely referring to the social networks. Who owns them is irrelevant for this point.