I don't understand why, if this is such a good idea, they can't just start a voluntary service where you can download all the music you want for $5 a month. I'm

I don't understand why, if this is such a good idea, they can't just start a voluntary service where you can download all the music you want for $5 a month. I'm sure plenty of people would be happy to pay that without cramming it down their throats.