My cynical take would be that alcoholics (and other people whose self-destructive habits you could mine from their purchase behavior) would be less likely to ma

My cynical take would be that alcoholics (and other people whose self-destructive habits you could mine from their purchase behavior) would be less likely to make waves or rebel, so I'd have thought you'd lose a couple of points for never buying any alcohol... Also odd that "buying nappies" earns you points for being responsible, presumably the Great Database already knows you are a parent?