3 ms·
In the book The Hidden Persuaders (1957) by Vance Packard he describes research into failing pre-made products that revealed the buyers (homemakers) felt less s
by mrslave 8y ago
In the book The Hidden Persuaders (1957) by Vance Packard he describes research into failing pre-made products that revealed the buyers (homemakers) felt less self-worth if they weren't required to undertake at least some of the preparation. (IIRC cake mixture was the case study.)
There was also a similar response by pharmacists when drugs first appeared on the market requiring no preparation.