People would rather wear this giant ring around their neck instead of a helmet? As someone who rides motorcycles and bicycles I have never had an issue restylin

People would rather wear this giant ring around their neck instead of a helmet? As someone who rides motorcycles and bicycles I have never had an issue restyling my hair. I don't get it. More power if it means more people are safer but I don't get this. Edit: And not a negative comment to OP. Just curious the market for this.