Pretty much ethics. If there's anything that's being done or offered that wouldn't be affording to random public joe then think very hard about why it's being

Pretty much ethics. If there's anything that's being done or offered that wouldn't be affording to random public joe then think very hard about why it's being done. For some things there's a good reason, for others it's reasonable to ask why a specific timeframe? Why not 5% more, or 100% more.