4 ms·

AMP certainly has benevolent side effects for the user. Google is obviously adding tremendous value to what they offer. It was a genius move by Google to come

AMP certainly has benevolent side effects for the user. Google is obviously adding tremendous value to what they offer. It was a genius move by Google to come up with AMP. How can you solve the problem of an ad-infested web if you make most of your money with Ads? You can't simply block your competition within the dominant browser, that would bring anti-trust action on the scene. AMP is the answer. You create something that makes publishers give up their freedom willingly. Then Google realized that even AMP is too dangerous in the current culture of techlash. So they came up with this idea of creating an open governance model. The public is basically forcing them to do this step, which is a good first step.

infogulch 8y ago
It's not very surprising that google's is the first major ad network that is AMP compatible (it's not my favorite part either), but the requirements are quite public [1]. I'm also very glad that AMP is moving to an open governance model, this step is absolutely necessary to make any real headway to becoming more widely adopted. In an ideal world AMP would just be a validation step -- defined as a specific subset of technologies and behaviors -- that search engines and your browser performs when indexing/viewing content, and then a system for reporting violations back up to inform ranking. Since we're living in my fantasy land lets also have all publishers host their own first party ads too. > makes publishers give up their freedom There's nothing about AMP that inherently requires giving up freedom. Who hosts the content is mostly a matter of caching and data locality (which just so happens the vast majority of publishers fail at), and non-google ad networks are fully supported. [1]: https://www.ampproject.org/docs/ads/a4a_spec https://www.ampproject.org/docs/ads/a4a_spec

infogulch 8y ago

It's not very surprising that google's is the first major ad network that is AMP compatible (it's not my favorite part either), but the requirements are quite public [1]. I'm also very glad that AMP is moving to an open governance model, this step is absolutely necessary to make any real headway to becoming more widely adopted. In an ideal world AMP would just be a validation step -- defined as a specific subset of technologies and behaviors -- that search engines and your browser performs when indexing/viewing content, and then a system for reporting violations back up to inform ranking. Since we're living in my fantasy land lets also have all publishers host their own first party ads too. > makes publishers give up their freedom There's nothing about AMP that inherently requires giving up freedom. Who hosts the content is mostly a matter of caching and data locality (which just so happens the vast majority of publishers fail at), and non-google ad networks are fully supported. [1]: https://www.ampproject.org/docs/ads/a4a_spec https://www.ampproject.org/docs/ads/a4a_spec