If that's the goal, then active measures to deter reselling tickets should be used. Thom Yorke succeeded at this when I saw him earlier this year. All tickets w

If that's the goal, then active measures to deter reselling tickets should be used. Thom Yorke succeeded at this when I saw him earlier this year. All tickets were Will Call and you had to enter immediately after ticket pickup. Selling tickets in a way that puts fans in direct competition with well-resourced resellers doesn't help fans either.