Apple has been about continual incremental improvements for longer than about revolutionary changes. Look at how many years passed between the introduction of n

Apple has been about continual incremental improvements for longer than about revolutionary changes. Look at how many years passed between the introduction of new product categories and this becomes clear. In the current context, if introducing an FDA approved ECG in a consumer device is not revolutionary, then I don’t know what you mean by that term. Some quotes from articles on this topic of incremental changes on Fast Company and Daring Fireball. > When critics ding Apple for its failure to introduce “breakthrough” devices and services, they are missing three key facts about technology: First, that breakthrough moments are unpredictable outcomes of ongoing, incremental innovation; second, that ongoing, behind-the-scenes innovation brings significant benefits, even if it fails to create singular disruptions; and, third, that new technologies only connect broadly when a mainstream audience is ready and has a compelling need. “The world thinks we delivered [a breakthrough] every year while Steve was here,” says Cue. “Those products were developed over a long period of time.” [1] > But even when Apple enters new product categories, they don’t invent the categories themselves. The iPad wasn’t the first tablet. The iPhone wasn’t the first smartphone or touchscreen handheld device. The iPod wasn’t the first digital music player. [2] > Historically, those sorts of big new things have only come two or three times per decade. [2] [1]: http://www.fastcompany.com/3062090/tim-cooks-apple/playing-the-long-game-inside-tim-cooks-apple http://www.fastcompany.com/3062090/tim-cooks-apple/playing-t... [2]: https://daringfireball.net/2014/02/fitting_facts_to_the_narrative https://daringfireball.net/2014/02/fitting_facts_to_the_narr...