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I saw an article about how a 21 year old brand logo (Lao Gan Ma 老干妈 chili sauce) became a fashion icon[0] for Chinese Fashion Week and wondered what the Western

I saw an article about how a 21 year old brand logo (Lao Gan Ma 老干妈 chili sauce) became a fashion icon[0] for Chinese Fashion Week and wondered what the Western world would be like if companies didn't rebrand so often. The Lao Gan Ma logo certainly wouldn't have the same cachet if it was a 2 year old logo that looked nothing like the original[1]. Is it possible to make brands (or software) that's just "done?" [0]: http://www.sixthtone.com/news/1002903/face-of-chinese-chili-sauce-becomes-fashion-symbol-in-new-york http://www.sixthtone.com/news/1002903/face-of-chinese-chili-... [1]: https://www.reddit.com/r/firefox/comments/9ewvb7/firefox_logo_concept_by_mark_forge/ https://www.reddit.com/r/firefox/comments/9ewvb7/firefox_log...

TylerE 8y ago
Sure. Consider, say, Coca-Cola. The basic "dynamic ribbon" logo (https://www.coca-cola.co.uk/content/dam/journey/gb/en/hidden/History/Heritage/Non-Hero-article-images/Coca-Cola-Logo-1887.png https://www.coca-cola.co.uk/content/dam/journey/gb/en/hidden...) dates from 1886.
oh_sigh 8y ago
Notably the brand is for a chili and condiment company. In that field, recalling nostalgia and your grandma's recipes makes sense. But no one wants to use their grandma's old software
- faitswulff 8y ago
  > But no one wants to use their grandma's old software Maybe that will change as the industry matures.
  - jjoonathan 8y ago
    emacs
- maxsilver 8y ago
  > But no one wants to use their grandma's old software (quietly puts away my NES Classic Edition)
swsieber 8y ago
Notably, the Plaid has kept the same logo.
atonse 8y ago
No way! I love their chili sauces, and I always refer to it as the "angry lady" hot sauce. She just looks so serious on that label. Glad to see that they're successful.