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> marketers come up with the copy, art, offers, banner ads, ux, reporting, email marketing and more Most of these are done by a) outside agencies or if they're
by shady-lady 8y ago
> marketers come up with the copy, art, offers, banner ads, ux, reporting, email marketing and more
Most of these are done by a) outside agencies or if they're big enough b) in house design staff or c) templates
- shady-lady 8y agoTo give a concrete example of what marketing staff "do". When facebook & "viral" was mainstream, our marketing staff decided they wanted to make something go viral. It was an image with the word 'SALE' (90% of image area) & our company logo (10% of image area). Company wide email: "blahblah blah..Let's make this go viral!!" It was then that I realised job titles don't equate to talent or impact. Marketing is 90% admin and the 10% that is creative can be better handled by more creative people(frequently not in the marketing dept - engineers/designers)