A mortgage broker can advertise its loans on an article about mortgage rates, and readers were more likely to click on an accompanying ad. The same applies for

A mortgage broker can advertise its loans on an article about mortgage rates, and readers were more likely to click on an accompanying ad. The same applies for an immigration lawyer who bought space on a piece about immigration policy. “I think that this runs counter to a lot of the conventional wisdom in the industry, and it was a bit of a surprise,” said Tim Ruder, Perfect Market’s chief revenue officer. Makes me wonder why the conventional wisdom was so. Intuitively, relevant ads is what makes sense. Aren't relevant ads the whole strategy behind adsense?