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It's interesting that the headline and article seems to be focused on the advertisers targeting ads towards men when there were also instances where the ads wer
by GhostVII 8y ago
It's interesting that the headline and article seems to be focused on the advertisers targeting ads towards men when there were also instances where the ads were targetted towards only women. Shouldn't those both be equally wrong?
And I don't see anything inherently wrong with targeted towards a specific gender so long as that targeted is compensated for elsewhere in your recruiting strategy. Lots of magazines are read by more people of one sex than the other, so if you are recruiting in those magazines, I think it can make sense to make up the difference by using Facebook.
- slivym 8y agoWell partly it's neater to write the headline and grab attention, but partly it's because their research seems to be indicating that this is being used to target only men. For example: >Our survey of 91 Uber ads found just one targeting only women; three did not target a specific sex.