>>but it doesn't feel inherently discriminatory to advertise a job in, say, "Men's Health" but not "Cosmopolitan" magazine. Similar but still very different ar

>>but it doesn't feel inherently discriminatory to advertise a job in, say, "Men's Health" but not "Cosmopolitan" magazine. Similar but still very different argument. A woman can pick up Men's Health but FB ads just don't show up in her stream. Also Uber specifically and purposefully left women out, unless they say, "oh, we clicked the checkbox by mistake" ("or didn't click the women one..." )