3 ms·
Because of the law and the EEOC.
by Endy 8y ago
Because of the law and the EEOC.
- jtms 8y agoGoogle lets you target male/female demo's and, to my knowledge, always has. Literally every advertiser does this and always has. I am not sure why this article even exists. With demographic targeting in Google Ads, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men. https://support.google.com/google-ads/answer/2580383?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en https://support.google.com/google-ads/answer/2580383?co=ADWO...