What if employers create a different ad for men and for women, targeting both, but appealing to the target more effectively? It's often cited that the wording o

What if employers create a different ad for men and for women, targeting both, but appealing to the target more effectively? It's often cited that the wording of a neutral sounding job ad can have a huge effect on the percentage of women that will apply. There's nothing illegal about what facebook is doing, although there is potential for misuse.