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100 million????? Is this normal? Did it actually work? I always wondered on the ROI of ads. It must be high if spending $100 million has no one but me replyin

• busterarm 8y ago
  Every industry is different. As far as legal advertising goes, in many states it's heavily regulated (especially Florida); traditional spend still outperforms digital as far as lead quantity. Depending on the campaign/type of spend, digital advertising tends to convert leads in a range somewhere between 0.02% and 10%. 10% is extraordinarily good. Lead quality largely depends on the type of case, but ROI on the good cases is anywhere from low 5/6-digit auto injury cases which require little effort from a lawyer to hundred-million and even billion dollar judgements/settlements.