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On the fence about this one. Whilst targeting individual groups can certainly lead to inequalities there is the problem of tailoring ads to an audience. One wa
by cbovis 8y ago
On the fence about this one.
Whilst targeting individual groups can certainly lead to inequalities there is the problem of tailoring ads to an audience. One way a company may wish to make their ads more appealing is by showing relatable people in adverts.
If a company is running two variations of the same job advert, one featuring women and one featuring men, distributing coverage across the two variations evenly, then is there still an issue? I would argue not, yet introducing a non-gender targeting rule would make this impossible to do and could in fact have the opposite affect to what was desired by the regulation.
- scarface74 8y agoYes it would still be a problem. I can’t speak for job postings but I can speak for real estate. There are certain things that you are not allowed to say in advertisement or as a real estate agent. Even in jobs, you would be walking a very fine line if an obviously pregnant woman walked in and you started mentioning that the place you work is great for mothers.
- bagacrap 8y agoCould you elaborate on what line that is? How would you go slightly farther and cross it?
- scarface74 8y agoI don’t think it’s prima facie illegal to mention that, but it does open you up to a discrimination lawsuit. The chances of winning might be slim, but why take the chance? Crossing the line would be “This job requires a lot of travel,are you sure you could handle it with a newborn?”
- commandlinefan 8y agoThis sort of thing ought to disturb more people than it seems to - it should be really, really obvious when you're breaking the law, and it should be something that you can only do with actual harmful intent. This sort of thing goes a step worse, though, and actually makes _good_ intent unlawful.