Ok, when I read the copy on the home page and "How it Works" I didn't get it at all. When I watched the video it made a ton of sense and made me really excited

Ok, when I read the copy on the home page and "How it Works" I didn't get it at all. When I watched the video it made a ton of sense and made me really excited. Problem is when I come to a site like this I don't ever click on the video. I would work on the copy, a lot. The tool is definitely powerful (I can think of several use-cases where a client wanted to use cheaper HTML forms but augmented with mobile device capabilities like camera & geo location) but the copy isn't expressing what it does in terms of the problems it solves for me, the random visitor. You need to paint the verbal descriptions with broader strokes.