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They don't go into much detail, but they are talking about contextual ads (google adsense), so this isn't that surprising at all: contextual ads on celeb storie
by arn 16y ago
They don't go into much detail, but they are talking about contextual ads (google adsense), so this isn't that surprising at all: contextual ads on celeb stories pay less than contextual ads on mortgage stories.
But, for large sites that sell its own ads against its traffic for good CPM rates, then, you do make good money off page views (even the celebrity ones), and more page views over time = more income.
- rarestblog 16y ago> more page views over time = more income Advertisers are getting wise. If they'd see no return because their content was mostly displayed next to celebrity articles, instead of more attractive ones (let's say finance) - they'd leave, taking their money with them.