Evernote, like so many apps before it, has fallen head-first into the go-big-or-go-home trap. These companies start a desperate, doomed-to-fail chase of a giga

Evernote, like so many apps before it, has fallen head-first into the go-big-or-go-home trap. These companies start a desperate, doomed-to-fail chase of a gigantic market, at the expense of their small-but-profitable niche. It's understandable from their board members' perspective, because a nice 5% ROI is not what they're after. They need that moonshot, even if chasing it likely results in losing everything. See also: Every company that decides that their platform now needs a social media element.