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Exactly. This doesn't necessarily mean these companies advertised the job to one gender. It simply means the ad was targeted at a specific gender. For all we kn
by Paul_Dessert 8y ago
Exactly. This doesn't necessarily mean these companies advertised the job to one gender. It simply means the ad was targeted at a specific gender. For all we know, the companies spent twice as much on a different ad set for women.
- arnjerobben 8y agoWhy would they do that?
- edanm 8y agoTheoretically? For the same reason many companies have different advertisements that target different populations - because different advertisements play to different needs/desires, so you can engage with people in the most efficient way in terms of conversion.