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From the original pitch deck: > thefacebook.com allows for targeted advertisement on the basis of any (or a combination of) the following parameters: > Colleg
by contem 8y ago
From the original pitch deck:
> thefacebook.com allows for targeted advertisement on the basis of any (or a combination of) the following parameters:
> College/University, Sexual Orientation, Degree Type, Zip Code, Concentration, Dating interests, Courses taken, Personal Interests, Class Year, Clubs and Jobs, House/Dormitory, Political Bent, Age, Number of friends, Gender, Site Usage.
So blatant targeted advertisement has always been part of Facebook. Lots of (now wealthy) investors and early adopters had no problem that its users were being targeted on the basis of their sexuality.
The market will go where it wants to go: Instead of explicitly targeting men, you now target people that liked WWE, Family Guy, study business school, and searched for "hackernews". Or you make the advertisement itself appealing to men (and take the small loss on an irrelevant audience).
- PeterisP 8y agoThere's a difference between the types of advertisement. It's okay to target ads based on gender if you're advertising shirts or shampoo or whatever. It's illegal if you're advertising jobs.
- contem 8y agoYeah, there may be a legal difference, and there has to be a point where the majority starts to say: Hey! That's wrong! I think the fundamental difference is null. Or maybe I am just one of the first to start to say: Hey! That's wrong!