3 ms·
Marketing segmentation wasn’t really used at all until the mid-70’s to deal with a period declining sales in the US economy. Old people weren’t even treated as
by Bucephalus355 8y ago
Marketing segmentation wasn’t really used at all until the mid-70’s to deal with a period declining sales in the US economy. Old people weren’t even treated as a specific segment beyond 65+ until like 1990.
A very productive world existed without any significant marketing targeting other than geolocation and some other rough measures. Perhaps we are returning to such a state of things.
- tlb 8y agoThe practice goes back much further than that. Consider two popular magazines from 1931: https://archive.org/stream/PopularMechanics1931#page/n9 https://archive.org/stream/PopularMechanics1931#page/n9 https://archive.org/details/TheLadiesHomeJournalV48N12193112 https://archive.org/details/TheLadiesHomeJournalV48N12193112 The ads are not the same due to marketing segmentation.
- sah2ed 8y agoInteresting links. For a moment there, I thought the ad by Motor Institute of America shown on the page of Popular Mechanics you linked to, was also present in your second link to the The Ladies Home Journal, albeit with a different ad copy.