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"...in what way?" First, by crushing all the smaller players in ad-tech that can't keep up with all the criteria needed to be included in AMP (Ads are very lim

"...in what way?" First, by crushing all the smaller players in ad-tech that can't keep up with all the criteria needed to be included in AMP (Ads are very limited on AMP). Fundamentally, by essentially controlling how content and ads are displayed and being directly involved in this with a lot of available resources and no barrier to entry. It is a bit subtle, which is why others are still playing along right now. Regarding the URL thing, they announced "Oh by the way, we have too look into this URL thing, we may change that during the next years, it's not good" This was published via Twitter. When devs complained and said that things like this needs to be discussed openly and not via invitation to the Google HQ, they got ignored. This is what I mean with 'autistic', which maybe isn't accurate, I don't know. You could probably say 'arrogant' instead. Here's a very fitting quote: "This guise of openness is perhaps even worse than the Apple News Format, which at the very least does not pretend to be an open standard." https://80x24.net/post/the-problem-with-amp/ https://80x24.net/post/the-problem-with-amp/ Google pretending to be so open and good, while actually being no different to Apple, MS, FB, etc. That's the Google culture, apparently.

infogulch 8y ago
> all the criteria needed to be included in AMP (Ads are very limited on AMP) What does this mean, specifically? It sounds like you're saying that advertisers have to get their shit together and not provide a crummy experience to users to be valid AMP. What, no more monkey punching? No more meta-meta-meta ad networks that load 4 nested networks that sit in your browser and auction off the right to auction off the right to display an ad? No more epilepsy-triggering flashing images? No more 2MB js-based animations that kill your battery life and distract you? That sounds... great actually, where can I sign up?
- user812 8y ago
  AMP certainly has benevolent side effects for the user. Google is obviously adding tremendous value to what they offer. It was a genius move by Google to come up with AMP. How can you solve the problem of an ad-infested web if you make most of your money with Ads? You can't simply block your competition within the dominant browser, that would bring anti-trust action on the scene. AMP is the answer. You create something that makes publishers give up their freedom willingly. Then Google realized that even AMP is too dangerous in the current culture of techlash. So they came up with this idea of creating an open governance model. The public is basically forcing them to do this step, which is a good first step.
  - infogulch 8y ago
    It's not very surprising that google's is the first major ad network that is AMP compatible (it's not my favorite part either), but the requirements are quite public [1]. I'm also very glad that AMP is moving to an open governance model, this step is absolutely necessary to make any real headway to becoming more widely adopted. In an ideal world AMP would just be a validation step -- defined as a specific subset of technologies and behaviors -- that search engines and your browser performs when indexing/viewing content, and then a system for reporting violations back up to inform ranking. Since we're living in my fantasy land lets also have all publishers host their own first party ads too. > makes publishers give up their freedom There's nothing about AMP that inherently requires giving up freedom. Who hosts the content is mostly a matter of caching and data locality (which just so happens the vast majority of publishers fail at), and non-google ad networks are fully supported. [1]: https://www.ampproject.org/docs/ads/a4a_spec https://www.ampproject.org/docs/ads/a4a_spec

infogulch 8y ago

> all the criteria needed to be included in AMP (Ads are very limited on AMP) What does this mean, specifically? It sounds like you're saying that advertisers have to get their shit together and not provide a crummy experience to users to be valid AMP. What, no more monkey punching? No more meta-meta-meta ad networks that load 4 nested networks that sit in your browser and auction off the right to auction off the right to display an ad? No more epilepsy-triggering flashing images? No more 2MB js-based animations that kill your battery life and distract you? That sounds... great actually, where can I sign up?

user812 8y ago
AMP certainly has benevolent side effects for the user. Google is obviously adding tremendous value to what they offer. It was a genius move by Google to come up with AMP. How can you solve the problem of an ad-infested web if you make most of your money with Ads? You can't simply block your competition within the dominant browser, that would bring anti-trust action on the scene. AMP is the answer. You create something that makes publishers give up their freedom willingly. Then Google realized that even AMP is too dangerous in the current culture of techlash. So they came up with this idea of creating an open governance model. The public is basically forcing them to do this step, which is a good first step.
- infogulch 8y ago
  It's not very surprising that google's is the first major ad network that is AMP compatible (it's not my favorite part either), but the requirements are quite public [1]. I'm also very glad that AMP is moving to an open governance model, this step is absolutely necessary to make any real headway to becoming more widely adopted. In an ideal world AMP would just be a validation step -- defined as a specific subset of technologies and behaviors -- that search engines and your browser performs when indexing/viewing content, and then a system for reporting violations back up to inform ranking. Since we're living in my fantasy land lets also have all publishers host their own first party ads too. > makes publishers give up their freedom There's nothing about AMP that inherently requires giving up freedom. Who hosts the content is mostly a matter of caching and data locality (which just so happens the vast majority of publishers fail at), and non-google ad networks are fully supported. [1]: https://www.ampproject.org/docs/ads/a4a_spec https://www.ampproject.org/docs/ads/a4a_spec