That this can't be done server side speaks volumes about their real goals. From your first link: > The AMP Project's goals are to do what's best for the user b

That this can't be done server side speaks volumes about their real goals. From your first link: > The AMP Project's goals are to do what's best for the user by helping to deliver fast web pages. Clearly what they mean is best for revenue THEN users. This deception makes it clear they will not compromise on revenue (such as requiring server-side ads as img elements). Inability to compromise is quite the opposite of being sympathetic towards critiques and putting forth effort to address complaints. Let's meet in the middle for the user's sake...have your ads, lose your client-side JS. But no, and then they wonder why it gets backlash.